Who We Are

Yorkdale Ford Lincoln (“we,” “us,” or “our”) operates the website: https://yorkdaleford.com. We are committed to protecting your personal information and complying with applicable privacy laws, including Canada’s Anti-Spam Legislation.

What Personal Data We Collect

We may collect personal information when you interact with our website, including:

• Name
• Email address
• Phone number
• Mailing address
• Vehicle information
• Service and purchase preferences
• IP address and browser/device information

This information may be collected through:

• Contact forms
• Vehicle inquiry forms
• Service appointment bookings
• Trade-in or appraisal tools
• Finance applications
• Chat tools or other lead capture tools

How We Use Your Information

We use your information to:

• Respond to inquiries and provide requested information
• Schedule service appointments
• Facilitate vehicle purchases or appraisals
• Provide customer support
• Send service reminders and transactional updates
• Send promotional communications (where consent has been provided)

Communication & Consent

By providing your contact information through our website forms, you expressly consent to receive communications from Yorkdale Ford Lincoln using the information provided, including via:

• Email
• Telephone
• SMS (text messages)

This consent applies to communications related to your inquiry, requested services, and, where applicable, promotional messaging.

Messages may be sent using an automated telephone dialing system.

Where required, we obtain your express consent before sending marketing communications in accordance with CASL.

Consent to receive communications is not a condition of purchase.

You may withdraw your consent at any time.

SMS (Text Messaging) Communications

By providing your mobile phone number and submitting your information through our website forms, you expressly consent to receive SMS (text messages) from Yorkdale Ford Lincoln, including messages sent using an automated telephone dialing system.

Yorkdale Ford Lincoln will send you SMS messages related to:

• Appointment reminders
• Service updates
• Promotional and marketing offers

Message frequency may vary. Message and data rates may apply.

Opt-Out:

You can opt out at any time by replying STOP to any message.

Help:

Reply HELP for assistance or contact us at (416) 787-4534.

Consent to receive SMS messages is not a condition of purchase.

We do not share or sell mobile opt-in data with third parties for marketing purposes.

For more information, please review this Privacy Policy.

Opt-In Methods

You may opt in to receive communications, including SMS messages, from Yorkdale Ford Lincoln by:

• Submitting a form on our website
• Requesting information or services
• Providing your contact information during a transaction or inquiry

All consent is collected through clear, affirmative actions and is recorded for compliance purposes.

Sharing of Information

We do not sell your personal information. Mobile opt-in data and consent will not be shared or sold to third parties for marketing purposes.

We may share your information with trusted third-party service providers who assist us in operating our business, including:

• CRM and customer communication platforms
• Marketing and advertising partners
• Website and analytics providers

Mobile Data Protection:

Mobile opt-in data and consent will not be shared or sold to third parties for marketing purposes.

Cookies & Tracking Technologies

Our website may use cookies and similar technologies to:

• Improve user experience
• Analyze website traffic
• Support marketing efforts

You can adjust your browser settings to disable cookies if preferred.

Data Retention

We retain personal information only as long as necessary to:

• Fulfill the purposes outlined in this policy
• Meet legal, regulatory, and business requirements

Your Rights

You have the right to:

• Request access to your personal information
• Request corrections to your information
• Withdraw consent for communications
• Request deletion of your personal data (subject to legal obligations)

To make a request, please contact us using the information below.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, or misuse.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

Contact Us

Yorkdale Ford Lincoln
Website: https://yorkdaleford.com
Phone: (416) 787-4534